Wake Up In De Morning, Wanting Some Breakfast...

Practically every single person who lived in the UK during the 1980s will remember this advert...


This has got to be amongst the most successful ad campaigns in TV, and even now you probably can't listen to Desmond Dekker's original without thinking about this advert (or possibly the one for Maxell cassettes, which used the same track) GroupieGirl and I, who were both teenagers in the 1980s, were reminiscing about the times and this advert happened to come up in discussion. I pointed out that I'd never actually tasted Vitalite as my mum always bought stuff like Flora or St.Ivel Gold and I wasn't a huge fan of margarine - peanut butter being my sandwich filling of choice back then.

"I wonder if they still sell the stuff?" I said. "Of course they do, I saw some in the shops at the weekend" Groupie replied.

So I added a tub of Vitalite to my grocery order this week. And now it's in my fridge.

It tastes...OK, I guess, we'll have to see what it's like on toast of a morning...